Creative Theories

In researching the issue of creative theories, Barbara Fässler found out similarities existing between the Art, the Design and the Advertising field. For instance, Leonardo da Vinci (“De pictura”), Bruno Munari (“Fantasia”) and advertising tricks (“Kribbeln im Kopf”) closely relate concerning the observation and the techniques. From brainstorming, to checklist, creativity passes through different phases: 1. Briefing, developing an aim, then 2. finding an idea, 3. Choosing the ideas that can function and 4. translating them visually. With those new techniques the students just develop their own exigence and their own way in order to create a fun and convincing message in art or in advertising.